Pricing strategy is vital to maximizing profitability and driving revenue growth, but its benefits are untapped in many organizations. In this webinar, big data scientist Sri Venkataraman unpacks fundamental questions business leaders should be asking. Is the current price appropriate? Is it competitive? How does the promise of big data and AI impact an organization’s ability to set prices?

Finally, professor Venkataraman will discuss how new forms of data, research methods and advances in technology (such as AI) can help business leaders examine – and reexamine – fundamental questions to create new solutions. This class will be interactive and discussion-based, giving you a (virtual) first-hand look into the UNC Kenan-Flagler curricular experience in our Executive MBA and Online MBA programs. Register now!